About

Expert Consultant and Technical Architect. I help brands and product teams ship WordPress that holds up in production — from Figma and hosting through Git, APIs, and the experience visitors actually use.

Practice

WordPress delivery for brands and product teams.

I work with teams that need enterprise WordPress, WooCommerce at scale, REST and third-party APIs, cloud hosting, and modern JavaScript frontends with React, Vite, and Next.js.

The same practice covers discovery, core customization, performance, security, and long-running support — so the site still works after the launch thread goes quiet.

Profiles

Writing and code, off this site.

GitHub and LinkedIn are the professional record. Medium, DEV.to, and Substack are where I publish the same work for those audiences.

Years in WordPress

Brands shipped

Roles on the journey

Credentials

Career

From design desk to technical architect.

A visual pass through the roles that shaped how I plan, build, and stay with WordPress platforms.

Apr 2025 – Present

Expert Consultant – Technical Architect

Consulting

Leading architecture and delivery engagements for consulting clients.
Designing scalable web platforms, integrations, and performance-focused solutions.
Partnering with stakeholders to translate business goals into technical roadmaps.
Hands-on leadership across WordPress, APIs, and enterprise-grade implementations.

2022 – Mar 2025

Senior WordPress Developer

LTIMindTree

Led development for large-scale enterprise WordPress projects.
Implemented custom API integrations for headless solutions.
Optimized website performance, achieving 90+ PageSpeed scores.
Mentored junior developers and conducted code reviews.

2019 – 2022

WordPress Developer

MindTree

Developed and maintained complex WooCommerce sites.
Created custom themes and plugins based on client needs.
Worked on security hardening and performance tuning.

2017 – 2019

Associate Developer

Trivone Digital

Assisted in building and deploying client websites.
Handled content updates and site maintenance tasks.
Gained expertise in Advanced Custom Fields (ACF).

Mar 2016 – 2017

Web Designer & Developer

Natsav Solutions

Built and maintained WordPress sites for clients.
Learned the fundamentals of theme customization.
Provided technical support for existing client sites.

Jan 2015 – Feb 2016

Design Executive

GirnarSoft Pvt Ltd

Design executive for CarBay, GirnarSoftu2019s international automotive brand.
Delivered creative and digital design work for cross-border campaigns and product marketing.
Collaborated with product and marketing teams on brand-consistent assets and web touchpoints.

Working together

Six reasons teams keep me on the work.

Architecture first

I start with the system: content model, hosting, Git, and how editors will actually use the site — then the interface follows.

Still in the code

Consulting does not mean handing sketches to a team and walking away. I write, review, and ship production WordPress.

Editor-first CMS

A site that looks right in Figma but fights the people who publish it is unfinished. Blocks, previews, and workflows have to hold up.

Performance as a requirement

Speed, Core Web Vitals, and hosting choices are part of the build, not a cleanup pass after launch.

Stay after launch

The useful work often starts when the site is live: integrations, incidents, editor training, and the next release.

Clear technical partnership

Roadmaps, reviews, and honest trade-offs. I would rather say what will not scale than hide it behind a demo.

Choosing between an independent architect, an agency, or a freelancer? How to choose a WordPress technical architect.

Working with Vijay was a great experience. He quickly adapted to our enterprise standards, handled large-scale CMS integrations, and maintained pixel-perfect brand consistency across multiple Campbells-owned websites.
Campbell’s — US Enterprise Brand

Credentials

Certifications & education

Microsoft

Microsoft Certified: Azure Fundamentals (AZ-900)

Google Cloud

Introduction to Generative AI

University of Engineering and Management

Bachelor of Technology in Computer Science

Let’s work together

View work

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