Personal
brand
A fast, mobile-first site for an endurance athlete and speaker
At a glance
Company Type
Personal brand
Scale
Athlete + speaker
Regions
United Kingdom
Focus
Personal brand site
Services delivered
WordPress, performance, brand
Results
A personal site that loads quickly and holds up on a phone
Speaking, training, and story pages the owner can keep current
About MJDSmith
- MJDSmith is the personal brand of an endurance athlete and speaker. The site has to carry story, training, and booking without looking like a generic coach template.
- Visitors arrive on a phone from social. Speed and a clear next step matter more than a long homepage essay.
- Personal brand sites rot when they are pretty and uneditable. The work was a fast WordPress surface the owner can actually run.
- This page covers that rebuild.
Project overview
The brief was a personal brand site that felt finished: fast, visually tight, and usable on a phone, with a WordPress back end the owner could keep updating.
I rebuilt the site around that u2014 performance, responsive layout, and pages for story and speaking that do not need a developer for every change.
Project goals
01
Make the site fast and readable on the phones where the audience actually lands.
02
Give story, training, and speaking a structure that still looks like the brand.
03
Leave an edit path the owner can use without a ticket.
Client's words
Vijay transformed my personal brand site into a fast, visually polished, and mobile-friendly platform. I appreciated his responsiveness and commitment to delivering quality work.
Work