SharkBite
ranges
A product WordPress site for SharkBite ranges and installers
At a glance
Company Type
Plumbing products
Scale
Installer + DIY audience
Regions
United States
Focus
Product site
Services delivered
WordPress, product pages, campaigns
Results
SKU and range pages that live in WordPress instead of one-off landing builds
Campaign and installer content that can ship without a developer in the loop
About SharkBite
- SharkBite is a push-to-connect plumbing brand. The site has to serve installers and a wider DIY audience without flattening the product story into a banner ad.
- Ranges, how-to content, and campaign pages share the same WordPress surface.
- Push-to-connect is a product system. The CMS had to treat fittings as related objects, not a pile of disconnected posts.
- This page is the US product-site story inside the wider plumbing-platform work.
Project overview
SharkBite needed a product site where ranges, installer content, and campaigns could launch from the same WordPress system.
I built the templates and fields around that u2014 so a new SKU page did not require a development ticket, and the front end still looked like the brand.
Project goals
01
Keep push-to-connect ranges in a catalogue editors can extend.
02
Give installers and DIY visitors a path that does not fight the CMS.
03
Let campaign pages reuse the product model instead of forking it.
Client's words
He shipped a product site that keeps push-to-connect ranges, installers, and campaign pages in the same WordPress system. We can launch a SKU page without opening a development ticket every time.
Work