Product
site
A fittings catalogue WordPress can actually keep current
At a glance
Company Type
Plumbing products
Scale
Product catalogue
Regions
Australia
Focus
Product site
Services delivered
WordPress, catalogue, editorial
Results
Range and technical pages editors can update without waiting on a developer
A front end that stays readable on a warehouse tablet as well as a desktop
About Tubefit
- Tubefit is an Australian fittings brand. The site exists so installers and buyers can find the right range, not so marketing can publish a mood board.
- Product photography, specs, and stocked ranges have to live in the same WordPress surface.
- A product site fails when every SKU becomes a hand-built page. The work was to make the catalogue honest in the CMS.
- This page is the product-site story inside the wider plumbing-platform work.
Project overview
Tubefit needed WordPress that matched how fittings are sold: clear ranges, technical detail, and pages someone in the business can keep current.
I built the product site around that catalogue u2014 templates and fields for ranges, not a generic blog stretched over SKUs.
Project goals
01
Give each range a WordPress home that still belongs to the wider catalogue.
02
Keep technical pages editable by the people who know the product.
03
Ship a front end that holds up on a phone, a desktop, and a warehouse tablet.
Client's words
The product site finally matches how we sell fittings: clear ranges, technical pages editors can update, and a front end that holds up on a warehouse tablet.
Work