Brand
site
A specifier-first WordPress site for a UK push-fit brand
At a glance
Company Type
Plumbing brand
Scale
Specifier audience
Regions
United Kingdom
Focus
Brand site
Services delivered
WordPress, information architecture, brand
Results
A brand site specifiers can navigate without a generic template in the way
Marketing can own campaigns and range pages after handover
About John Guest
- John Guest is a UK push-fit plumbing brand. The public site has to help specifiers and installers find the right range, then give marketing a surface for campaigns.
- That mix only works if the information architecture is honest: products, applications, and support pages have to relate to each other.
- The work was a brand site, not a microsite stunt. Templates had to carry technical content without looking like a datasheet dump.
- This write-up sits alongside the wider Reliance Worldwide Corporation platform story.
Project overview
John Guest needed a WordPress brand site that treated specifiers as the primary audience u2014 ranges first, campaign colour second.
I rebuilt the site so navigation, templates, and fields matched that journey, and so marketing could keep it current without opening a ticket for every page.
Project goals
01
Make the right push-fit range findable without a hunt through generic pages.
02
Hold brand and technical content in templates that stay readable on a phone.
03
Hand over a site marketing can edit after launch.
Client's words
Vijay rebuilt the brand site so specifiers can find the right push-fit range without wading through a generic template. Clean, fast, and easy for marketing to own.
Work