Crime
imprint
A feature site for a UK crime and thriller list
At a glance
Company Type
Publishing imprint
Scale
Feature + title site
Regions
United Kingdom
Focus
Content site
Services delivered
WordPress, editorial, imprint brand
Results
Titles, authors, and features that belong to a crime list, not a generic magazine theme
Editors can ship a new title or interview without a one-off landing page
About DeadGoodBooks
- DeadGoodBooks is a UK crime and thriller imprint site. The tone is the product: features, authors, and new titles have to feel like the list, not like a corporate blog.
- Readers come for recommendations and interviews. The CMS has to make those pages easy to keep coming.
- Imprint sites fail when every campaign is a custom build. The work was WordPress that can carry the mood without a developer for every post.
- This write-up sits with the Penguin publishing-platform work.
Project overview
DeadGoodBooks needed a WordPress home for a crime list: title features, author pieces, and a front end that holds the imprintu2019s tone.
I built the content structure and templates so new titles and interviews land in the same system instead of becoming a tangle of one-off pages.
Project goals
01
Model titles, authors, and features so the imprint stays related in the CMS.
02
Keep the crime-list tone in templates that still work on a phone.
03
Give editors a path to publish without a landing-page build for every title.
Client's words
He gave our crime list a WordPress home that matches the tone of the imprint — features, authors, and new titles without a tangle of one-off pages.

